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About the Authors |
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William Neal is Founder and Senior Partner at SDR Consulting where he specializes in marketing strategy, market segmentation, product/service positioning, and brand value measurement and management. Over his 35 year career he has worked with approximately 300 different organizations, primarily in the US. Bill has personally authored over 60 articles, tutorials, and seminars on marketing and marketing measurement. He is on the Editorial Review Boards of Marketing Management and Marketing Research magazines and is an ad hoc reviewer for several other marketing publications. Bill has been very active in the profession of marketing. He is a Past Chairman of the Board of Directors of the American Marketing Association and was the fourth person to ever receive AMA's Lifetime Achievement Award for service to the Profession of Marketing. In 2001 Bill received the Charles Coolidge Parlin Award – the oldest and most prestigious award in Marketing Research. He received a Bachelor of Science degree in Commerce and Engineering from Drexel University in 1966 and a Master of Science in Industrial Management with a specialization in Operations Research and Systems Analysis from Georgia Tech in 1973. |
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Ron Strauss is the founder and senior executive officer of Brandzone, LLC. Strauss has counseled hundreds of CEOs on how to employ the unique power of brands to create outcomes that have worth and are worthwhile. Strauss’s more than 30 years’ experience has helped companies such as Siemens, Land ’O Lakes, Best Products, Schlumberger, Anheuser Busch companies, and many other SMEs improve value creation. Prior to founding Brandzone, Strauss served as executive vice president of Gordon Bailey & Associates, and GBA/SourceLink—the Business Generation Company®. A Cornell University alumnus, Strauss is former president of the Atlanta Chapter of the Business Marketing Association, recipient of the BMA Atlanta Chapter President’s Award, and a Certified Business Communicator (CBC). He chairs the American Marketing Association’s 1,800 member online Brand Strategy and Management Special Interest Group, and leads the AMA’s national workshop: Brand Measurement—Its Purpose, Potential and New Approaches. Ron’s pro-bono activities include Camp Twin Lakes—a special camping facility near Atlanta designed for children with special medical needs so they can experience the joys of camping. |
